Are you a resident of Toronto, or have you recently visited the place? If yes, then you probably know the state of the internet in the area.
The internet is reliable to some, but its prices are a lot high. In fact, twice or thrice the amount that other countries are charging.
Let’s have a look at why the internet prices are so high in Toronto.
Why Are The Prices High?
There are several small factors like the area, wire length, internet traffic and more, which lead to an increase in the internet price. However, the biggest culprits for the high prices in Toronto are the customer themselves.
They are not ready to see beyond the major internet provides. They are completely dependent on known internet providers like Bell, Rogers or Telus and are ready to pay anything for their services. Therefore, these companies get the power to manipulate the market and set prices according to their will.
They know that you trust them and will adapt to whatever prices they ask for you. Hence, they can take full advantage of it and raise the internet price whenever they want.
The Alternative Option
There are around 550 resellers in Canada that can provide you with high speed and low price internet services. According to the reports by Nordicity, the internet prices of these resellers are a lot less than that of the big companies. For instance, if you ask the resellers for a plan with a speed of 16 to 40MBPS, they will offer it to you in price which is approximately 24.52% less than that of the known companies. Some internet provider in Montreal also provides additional discount and incentives to their consumer.
However, these resellers are not getting much attention in the market. They form more 70% of the total service provider in Canada but earn only a few percentages of the revenue. Have a look at why the consumers ignore them:
The Risk Of Wrong Choices
There are two options to get internet services in Toronto, one is to stick with the pricey big companies, and the other is to go for a third-party provider. However, there are a lot of third-party dealers, and not all of them are efficient in their services. Customers fear that if they choose the wrong dealer, they will get stuck with a non-reliable and slow internet. Therefore, they go for the big dealers who have been in the market for a long time and sound more familiar to them.
Fear of quality
The large scale internet providers are dominating the market for a long time. They have created an illusion that the prices they ask are legitimate. Therefore, when a third party dealer is ready to offer internet plan at a lower price, you suspect something wrong. You associate the low prices with the quality of services and end up in thinking that their internet is non-reliable. Hence, you move to the established dealer.
Lack of Awareness
Most of the third party internet provider in Montreal and Toronto don’t have proper publicity campaign. They simply build a website or depend on word of mouth for promoting their business, and that’s where it goes wrong. The awareness about their services stays limited, and so does their customers. Even the website doesn’t attract much traffic because no one knows about it.
Therefore, a considerable sum of consumers who are looking for a low price internet provider never finds one. So they have to stay with their existing high rate plans.
The Final Words
With a massive sum of customers who are ready to trust their internet services blindly, the large scale companies have no reason to lower their service prices. They know that whatever they do, their consumers will still stick with them. Hence, they dominate the market and ask for whatever price they want. And for more tips like these, check out the SelGomez News Blog Category!